JJ Clearance

JJ Clearance: From bricklayer to preloved pioneer

Joshua James’s decision to launch JJ Clearance started with a leap of faith—one that took him from the demanding work of a bricklayer – and pizza delivery driver – to the exciting world of online preloved fashion. In 2014, with news that he and his partner were expecting their first child, Joshua faced a pivotal moment: continue braving the British weather or explore a new path that could offer a better future for his family. He chose the latter, and it proved to be one of the best decisions he’s ever made.

Joshua initially experimented with selling various products on eBay, but he soon found his true niche in preloved clothing. Embracing the sustainable and affordable side of fashion, he leveraged eBay’s powerful suite of tools, from the seller hub to dynamic marketing features like markdown sales and coupons. These tools didn’t just help JJ Clearance take root—they allowed it to thrive.

Through his participation in eBay’s Pro Trader programme, Joshua refined his approach. “I learned the importance of clear photos and item specifics. It was pivotal for my store’s growth,” he explains. He even contributed feedback to eBay, advocating for feature changes that supported sellers like him.

For Joshua, the preloved clothing market represents more than just business—it’s a movement. As a part of the growing circular economy, he’s thrilled to see sustainable fashion gaining global traction. But despite his success, it’s not just about growth for Joshua—it’s about the flexibility to be present for his family. “Selling on eBay has allowed me to grow a beautiful business, while not missing a single event or milestone in my children’s lives.”

For Joshua, it all began with a simple decision to try something new—and it has taken him further than he ever imagined. As a result Joshua has become a true ambassador for eBay. “They make me feel like a partner, not just a number.” With the right tools, a supportive community, and a passion for what you do, a ‘leap of faith’ soon becomes a sensible, logical choice.

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