Mandy’s Tools

From zero to £350k – succeeding in a male dominated market

It’s been dubbed the ‘Year of the Woman’ and we’re celebrating those individuals who are breaking the mould – conquering male dominated sectors and crushing stereotypes.

eBay entrepreneur Mandy Warren is doing exactly that with her DIY supplies business. 

The 47-year-old single mum from Lincolnshire is founder of Mandy’s Tools. Since launching her eBay store back in 2010 and selling her first product – a single pack of linchpins (used as fasteners for farm, lawn and garden machinery, FYI) – the business has grown massively. 

“Mandy did this while bringing up a two-year-old singlehandedly” 

Mandy’s Tools now supplies hardware and electricals to customers across the world, with more than 450 orders a week and generating a turnover of £350k a year. And she has six employees, all women.

Not only has she grown a successful business, but Mandy did this while bringing up a two-year-old singlehandedly. 

So, how did it all start? What lessons has she learnt along the way? And what is her advice for other would-be entrepreneurs thinking of taking the plunge?

Mandy's story

When did you start your own business and why?

“I remember the day clearly. I was in the garden with my dad, discussing the shutdown of his business. He ran a hardware firm, but after being diagnosed with Parkinson’s Disease he had to give it up. He asked me if I’d like to buy his stock.

“I was going through a challenging time, having just separated from my husband, but the sale of my marital home meant I had some money. I had a lightbulb moment and thought ‘this is my chance’, so I went for it and bought all the remaining stock. And Mandy’s Tools was born.”

“I would often be the only woman but that never bothered me”

What was it like in the beginning?

”I was a self-employed trader initially and it was tough work, especially being a single mum with a young child. In the beginning I was working 15-hour days. My son was two at the time and as a single mum, I needed to juggle a lot. 

“Most of my time was spent travelling to auctions in my van, which was an old banger. Some days I would start at 4am and not get home until 7pm. It was physically very draining and being a very male orientated industry, I would often be the only woman. But that never bothered me.”

Was it hard moving your business online?

“No, in fact it was very easy. I immersed myself in learning all about eBay policies and best practice for doing things like my listings. For example, you need to take good photos and to get the pricing right. 

“I pressed the button and officially listed the first item on my eBay shop in 2010. It was a bag of linchpins. But I didn’t make any sales for several days and was starting to feel despondent and to doubt myself – especially with the competition I was up against. 

“Then I sold my first pack. And then another. I was so excited I was jumping up and down!”

How did you grow the business?

“My sales on eBay continued to increase steadily, week by week, and I added more and more items over time. Eventually, when I reached a certain level of revenue, I decided it was time to invest in some bricks and mortar. I had always dreamt of having a big warehouse with Mandy’s Tools written above the door. 

“This was another learning curve for me, becoming a boss. But I was determined to make it work and today, I have six fantastic ladies on my team. We work hard to sustain our feedback on eBay and deal with an average 400 to 450 orders a week. Recently, we also became an eBay global shipping company, selling to customers in the UK, but also in Europe and America too. 

“For me, having an eBay shop was the perfect stepping stone to launch and grow a successful business. Overall, it’s been the greatest challenge I’ve ever faced and I’m very proud of what I’ve achieved. It just goes to show that anything is possible.”

Mandy’s seller tips

1.

Follow your passion

It takes a lot of effort and complete dedication to start a business, so you must be passionate about what you’re doing.

2.

Do your research

Ensure you understand the market inside out and know your competition.

3.

Don’t try and go too big too soon

Focus on a core range of products and get your offering and processes right. Then scale up.

4.

Stand out from the crowd

Optimise your listings to attract the right customers. Use high quality images and experiment with the best keywords to get your products found in searches.

5.

Be customer-centric

Put your customer at the centre of everything. Provide a great service, with speedy delivery and strong communication, so they return again and again.

6.

Be a team player

As your business grows you’re going to need support. You can’t do it alone, learn to delegate and employ the right people.

7.

Ditch the fear

Stop comparing yourself to others. Do things your own way and go for it!

Established
2007
Did you know
Employs six – all of them women
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