From imminent closure to a thriving online business and another high street shop – all in less than a year
In February 2020, Pennyworths owner Jennie Crowhurst made a decision to start to wind down the high street sweetshop business she ran with her husband next to Truro Cathedral. Trading had become increasingly difficult since they opened the shop in 2009, and the lease was due for renewal.
When the UK’s Covid-19 lockdown struck, that decision seemed even more like the right one. But with an immediate need to sell their Easter stock, and keen to avoid waste, Jennie opened an eBay store to continue trading. And sales started to grow rapidly.